Top 10 sex fetishes popular among couples right now – from bondage to role play


During the start of lockdown, couples spent more time exploring in the bedroom.

Whether it’s being adventurous alone or with a partner, people had time to find themselves between the sheets.

Now the most popular fetishes have been revealed using Google Trends data as MatressNextDay looked into the stats.

It found masochism has become one of the favourites in recent years with a 300% search increase compared to 2020.

Meanwhile in second place with a 250% surge in search in the last year is sploshing.

The company also worked with sex educator Kate Sloan who explained what exactly each fetish is.

Here are the top 10 fetishes, starting from the bottom…



People have been exploring their wild sides more thanks to the lockdowns

10. Role Play

This came in at 10th place with a 5% search increase over the past year.

Role play is to act out or perform the part of a person or character/or pretending to be in a different situation.

Kate said: “Try meeting up with your partner at a bar or restaurant and pretending you’re two strangers on a first date.

“This is a good roleplay scenario for beginners because you can essentially play the character of yourself, just in a different situation.”

9. Sexual Humiliation

With a search increase of 26% over the past year, sexual humiliation came in at 9th place.

Kate said: “Erotic humiliation is the act of embarrassing someone in order to excite them sexually.

“It’s important to negotiate beforehand so you know which topics are and are not okay to use as humiliation fodder.

“For example, many people don’t like to have their appearance insulted, but find it arousing to be lightly teased about their arousal.”

8. Bondage

In 8th place came bondage, with a 31% search increase over the past year.

Kate said: “Bondage is the act of physically restraining someone for the purposes of erotic excitement.

“This can be done with rope and cuffs.

“Always leave at least two fingers’ worth of space between the restraints and the person’s skin so you don’t cut off their circulation.”

7. Cuckolding

Cuckolding is the 7th most trending fetish among Brits over the last 12 months with a search increase of 61%.

The sexpert explained: “To cuckold someone is to have sex with someone else in front of a partner.

“While many find this to be a hot fantasy, you don’t have to actually incorporate another person to experiment with cuckolding.

“Instead, you can talk dirty to each other about the third party that one of you could have sex with.”



Couple's feet poking out of the bed
It’s important to discuss boundaries before getting into the kinky stuff

6. Dominance

With a 62% search increase over the past year, dominance is the 6th most trending sex fetish.

Kate revealed: “Dominance is the act of controlling a session or ‘being the boss’ while your partner plays a more submissive role.

“It can be a good, healthy outlet for impulses that would be viewed as too controlling ‘in real life’.”

5. Objectification

In 5th place came objectification, with a 70% search increase over the past year.

Kates describes this as “the practice of treating someone like an object, whether that be an object of sexual desire or a literal object”.

She added: “Good aftercare is crucial for objectification play – spend some time with your partner(s) after a session just hanging out.

“This can help you transition more smoothly back into ‘real life’ after such a psychologically intense experience.”

4. Gagging

Gagging has received a search increase of over 70% as it came in 4th place.

According to Kate “to gag someone is to push an object/body part into their mouth”.

She explained: “Have a safe-signal, since the person won’t be able to talk.

“They could, tap their partner’s arm twice to signal that they want the gagging to stop.”

3. Impact Play

With a search increase of just over 140%, impact play came in at 3rd place.

Kate added: “Impact play can include spanking, paddling, flogging and caning.

“You can also use a stoplight safeword system, where green means ‘keep going’, yellow means ‘please pause and check in with me’.

“And red means ‘stop immediately’.”

2. Sploshing

In 2nd place with a 250% search increase is sploshing.

Sploshing is getting wet and messy during sex usually by incorporating food items.

Kate explained: “The most important thing with sploshing is to do it in a location that’s easy to clean, like in a bathtub.

“Don’t get any sugary substances in or near the vagina if possible, because of the risk of a yeast infection; if you do, rinse the area.”

1. Masochism

The fetish with the highest search trend over the past year is masochism with a 300% search increase compared to the year before.

According to Kate, this is a sexual interest in receiving pain, whether it’s through biting, scratching or spanking.

Pain releases endorphins in the body which many people find exciting and/or blissfully relaxing, she explained.

The sexpert added: “You can use a 1-to-10 scale to quantify the pain you’re feeling and to express how much pain you’d like to feel.”

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